Title
Use Permit Application No. 17-00001 by Peninsula Main VA, LLC for a hotel at 3000 Allainby Way [LRSN 13002082], more specifically, the southern portion of the former Macy’s building in Peninsula Town Center
Purpose
Background Statement:
Use Permit Application No. 17-00001 is a request for a hotel. The applicant is proposing to construct a 100,000 +/- square foot, three-story hotel. The hotel is projected to have between 125 and 130 rooms, with over 1,000 square feet of meeting room space. In Coliseum Central, the subject property is located on the western side of Peninsula Town Center, closest to Interstate- 64. More specifically, it is located at 3000 Allainby Way [LRSN 13002082], on the southern portion of the former Macy’s building. If approved, the use permit would apply Block 6 depicted and recorded at Plat Book 2 Page 180, titled Exhibit “B-1” Peninsula Town Center, Hampton, Virginia.
The applicant is cutting the former Macy’s building in half, creating two separate buildings. The southern portion of the building would be used for the proposed hotel, while the northern portion of the building will be used for new apartments. Merchant Lane will be extended between the two buildings to enhance vehicular and pedestrian circulation. The main entrance to the hotel is proposed to front on this extension of Merchant Lane. Please note that the apartments are not the subject of the use permit and are a by-right use.
The subject site is zoned C-2 Limited Commercial District and is covered by the O-CC Coliseum Central Overlay District. A hotel is a permitted use in the C-2 Limited Commercial District, subject to approval of a use permit. The overall intent of the O-CC Coliseum Central Overlay District is to have additional criteria requiring quality site design and architecture.
The Hampton Community Plan (2006, as amended) details the significance of tourism to our City. “Tourism has become increasingly important to Hampton’s economy. The infusion of dollars into the economy from visitors to the region is an important component of hospitality, entertainment, and retail market activity (ED Policy 6).” In addition to the Hampton Community Plan (2006, as amended), the Coliseum Central Master Plan (2015, as amended) and the Hampton Coliseum Mall Project - Conservation Plan (February 2006) provide policy guidance for this proposal. Based on a hotel market study, the policy recommendations in the Coliseum Central Master Plan (2015, as amended) include developing high-quality hotel rooms to support the Hampton Roads Convention Center, sports tourism, and other tourism initiatives. Per the Hampton Coliseum Mall Project - Conservation Plan (February 2006), it is also imperative to “[p]rovide public improvements to complement and serve new development, including needed facilities, street and alley development, landscaping, and pedestrian facilities and parking” (Conservation Plan, Page 5, and Policy #10).
Based on the analysis of this proposal, staff recommends approval of Use Permit Application No. 17-00001 with six (6) conditions.
This case was concurrently advertised for Planning Commission on March 2, 2017.
Recommendations:
Rec
Staff Recommendation:
Approve Use Permit No. 17-00001 with ten (10) conditions revised as of March 17, 2017.