Title
Ordinance To Amend And Re-Enact Chapter 10 Of The Zoning Ordinance Of The City Of Hampton, Virginia Entitled “Signs” By Amending Article 1 Pertaining to Freestanding and Wall Signs Permitted and Article II Section 10-13 Pertaining to O-CC District Sign Regulations
Purpose
Background Statement:
This proposal would amend Chapter 10, Article 1; Section 10-5, and Article 2, Section 10-13, O-CC District Sign Regulations. The purpose of amending Section 10-5 is to permit additional signage that is considered internal to the site and not visible from public rights-of-way. The purpose of the amendment to the O-CC (Coliseum Central Overaly) sign regulations is to offer additional signage through an incentive based regulation, in which a development could qualify for additional freestanding and wall signage in exchange for increasing the quality of the development through enhanced site and building design, including but not limited to higher quality architectural elements, building materials, paving materials, and site amenities. Guidance for these development enhancements is provided in the Coliseum Central Design Standards.
This amendment is the culmination of a multiple year effort of staff and the Coliseum Central Business Improvement District (CCBID) to acknowledge the complexities and special needs of larger businesses and shopping centers, especially as it relates to visibility and signage. Larger centers typically have multiple access points from multiple streets, contain multiple buildings of varying shapes and sizes, and buildings that are set back greater distances from the street than those in smaller centers. All such site characteristics can result in larger centers having multiple frontages and in some instances considered to be 360-degree properties, meaning visible by the public from all sides. The current City sign regulations do not account for such differences. The proposed changes, developed by City staff in cooperation with the CCBID...
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