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File #: 20-0151    Version: 1 Name: Branding
Type: Briefing Status: Filed
File created: 5/22/2020 In control: City Council Work Session
On agenda: 6/10/2020 Final action: 6/10/2020
Title: Branding Initiative Update
Indexes: , Love Your City, Tourism

Title

Branding Initiative Update

 

Purpose

PURPOSE/BACKGROUND:

Hampton has been using a variety of logos and images that do not work together or promote an identity or personality for the City. After research into how the City is viewed by residents, business leaders, regional leaders and potential visitors from out-of-state, we have developed a new brand that emphasizes Hampton’s many assets in a coordinated but flexible brand that can be adapted to any usage - from building signs to letterhead to T-shirts.

 

 

Recommendation:

Rec

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