Title
Resolution to Amend the Fiscal Year 2021 Council Approved Budget to Accept and Appropriate the WanderLOVE Hub & Spoke: Hampton Travel Inspired grant awarded by the Virginia Tourism Corporation to Hampton Convention & Visitor Bureau
Purpose
PURPOSE/BACKGROUND:
Hampton Convention & Visitor Bureau ("CVB") has been awarded a WanderLOVE Hub & Spoke Grant for its program that encourages Inspired visitation, exploration, dining and shopping during the present pandemic where travel is cautiously limited to exploring close-to-home surroundings. Highlighting Hampton experiences like Fort Monroe, Miss Hampton Harbor Cruise, Virginia Air, Space & Science Center, Air Power Park, Emancipation Oak, Hampton History Museum, and Hampton shopping and dining, Hampton CVB will target its marketing efforts on the surrounding Coastal Virginia region, Richmond, and the DC/Northern Virginia.
Discussion:
This grant award will help support all Hampton tourism stakeholders’ efforts to draw visitors during this critical time. Hampton’s campaign will align with a statewide WanderLOVE marketing initiative led by Virginia Tourism Corporation and personalized for each destination by the participating convention and visitor bureaus throughout Virginia. Hampton CVB will provide a 1:1 in-kind match for this grant. The in-kind match will involve press releases, advertising, video updates and social media. The CVB adheres to the City's Human Resources employment policies and performance evaluation process.
Impact:
The City has been awarded $10,000 in Marketing Leverage Grant funds. The required CVB in-kind match of $10,000 brings the total grant program to $20,000. Grant funds will be used to develop marketing materials, place advertisements, boost social media, and to generate video content.
Recommendation:
Rec
Approve.
Body
WHEREAS, the City of Hampton Convention & Visitor Bureau has been awarded the WanderLOVE Hub & Spoke Grant in the amount of $10,000 from the Virginia Touri...
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